How Smartphones are Changing the Advertising World

  • People will spend more time on their smartphones than they do on their desktops and laptops by the end of 2019.
  • Only 69 million individuals will use a PC only to access the internet by 2025.
  • As 5G rolls out during 2019, advertisers will turn their attention to high quality video ads to reach their audience.
  • WARC found that 24 percent of smartphone users in the United States use an ad blocker on their mobile phones, making who sees the advertising questionable.
  • Smartphone users spent $101 billion in 2018 via mobile apps. This included paid downloads, in-app purchases, and subscription fees. Most of the money was spent on gaming.
  • There will still be 2.4 billion people by 2025 who don’t own a mobile phone.

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